AI-Augmented Co-Pilot Available for Hire

Pete Opakunle

Director — Paid Social
Vetted by MarketerHire United States MarketerHire Network English

Director — Paid Social for Ecommerce | Local Businesses | Paid Social Media Marketer

Managed over $100M annually in Paid Social Budget across channels

Director Paid Social Paid Social Media Marketer A/B testing Account audit Ecommerce Local Businesses
Track Record

Impact & Results

8+
Brands & Companies
Selected from recent work history
10+
Core Capabilities
Strategy, channels, platforms, and tools
6
Recent Roles
Representative experience from the profile record
Brand Experience

Brands I've Worked With

Selected companies and brands from Pete's background.

A
Amazon
M
Meta
T
Trimbox
O
Opus Clip
V
Validated
I
Improved Racing Products
R
Restream
D
DwellWell
Experience

Selected roles and work.

Validated
Paid Social Media Marketer
2024-07-09 - 2024-08-06

getvalidated.ai (https://getvalidated.ai) specializes in validating product ideas with real users prior to launch. They offer a comprehensive suite of services to measure the feasibility of product concepts, rank value propositions, and test messaging effectiveness. By providing actionable insights,...

  • Educated client teams on Meta best practices simplified
  • workflows and unlocked long-term scalability.
Improved Racing Products
Paid Social Media Marketer
2024-05-17 - 2024-06-30

Improved Racing (http://improvedracing.com) is a dynamic player in the aftermarket automotive performance parts industry, specializing in high-end e-commerce and wholesale solutions. With a focus on innovation and quality, they cater to discerning car enthusiasts seeking to enhance their...

  • Audited ad account with fragmented structure and weak signal flowrebuilt framework that boosted ROAS 2.2x → 4x in 60 days.
  • Shifted from narrow targeting to Advantage+ audiences
Restream
Paid Social Media Marketer
2024-02-20 - 2024-03-31

Restream (https://restream.io/) is a live video platform that allows users to create and multistream videos to multiple channels simultaneously. Millions of people around the world use Restream to reach, engage, and monetize their audiences. Their customers include professional...

  • Re-engineered multi-product campaigns (Live
  • Upload
Opus Clip
Paid Social Media Marketer
2024-01-31 - 2024-09-30

Opus (https://opus.pro) is revolutionizing the content creation landscape with its innovative AI-driven platform, Opus Clip. This transformative tool is designed to simplify the video repurposing process, allowing creators to convert longer videos into engaging, bite-sized content perfect for...

  • Audited over-segmented global Meta account simplified and scaled account reducing CPA by 30-40% across markets in 30 days.
  • Launched full-funnel trial system across 9 markets
Trimbox
Paid Social Media Marketer
2023-09-20 - 2023-11-03

Trimbox ( ) makes cleaning your inbox as easy as checking your email. The fastest way to unsubscribe from junk mail and clean your inbox.

  • Audited ad account prioritizing traffic over conversions
  • rebuilt around value-based optimization for lower CPA + higher LTV.
DwellWell
Paid Social Media Marketer
2023-05-15 - 2023-09-10

DwellWell (https://dwellwell.com) brings together all the education, tools, and connections to make home buying simple. Their online platform walks homebuyers through every step of the home buying process at their own pace so they are informed, empowered, and...

  • Corrected campaign objective mismatch (traffic → sign-ups)
  • reducing CPA by 30-40% and stabilizing sign-up costs at ~$27–$30
Skills & Tools

Capabilities Pete brings to the work.

Marketing Strategy

Paid Social Paid Social Media Marketer A/B testing Account audit Agency management Campaign optimization & attribution Campaign structure & budgeting Lead generation

Tools & Platforms

A/B testing tools (Optimizely AdEspresso Canva Excel/Sheets Facebook Google Analytics Instagram LinkedIn

Industry Experience

Ecommerce Local Businesses Marketplaces Services Software & Tech Apps Marketing Agencies Media
Selected Results

Highlights from the work.

Educated client teams on Meta best practices simplified

Validated
Paid Social Media Marketer

workflows and unlocked long-term scalability.

Validated
Paid Social Media Marketer

Audited fragmented Meta accounts with heavy overlap

Validated
Paid Social Media Marketer