Full end-to-end ownership of a single paid acquisition channel (Meta/TikTok paid social, with App Store ads factored in) for Peggy's launch. Owns strategy, video creative iteration, reporting, and optimization to find one winning channel and creative combo that drives positive LTV:CAC. Works directly with Nick, the founder. Fluent in AppsFlyer attribution and app install campaigns.
"Director — Paid Social"
Managed over $100M annually in Paid Social Budget across channels
"VP — Growth Marketing"
Decreased Cost Per Subscription by over 40% through thoughtful creative a/b testing framework and focused audience targeting.
Increased marketing campaign ROI by 400% through improved creatives, messaging, targeting, reporting, and campaign automation.
Lead mobile acquisition strategy, including paid social, and search, surpassing KPIs through rigorous A/B testing & data-driven approach.
"Mid — Growth Marketing"
CMO & CSO at io.net (03/1/24 - 06/1/24). io.net is a decentralized physical infrastructure network (DePIN) that deploys and manages on-demand, decentralized GPU clusters from geo-distributed sources. Hundreds of thousands of GPUs are accessible today in IO Network, and this Internet of GPUs is specifically architected for low latency, high processing demand use cases like AI/ML ops and cloud gaming. io.net democratizes access to GPU compute capacity while reducing costs, expediting lead times, and expanding choice for engineers and businesses. Access compute capacity for a fraction of the cost or become a capacity supplier at https://www.io.net.
Paid Social Media Marketer at Skillshare (2/5/24 - 3/31/24). Skillshare Inc. (http://skillshare.com) is an innovative e-learning platform revolutionizing the way people learn and teach. With a subscription-based model, Skillshare offers over 27,000 premium classes, fostering a global community where knowledge in creative arts, technology, and entrepreneurship thrives. The platform encourages active, hands-on learning, allowing users to both absorb and impart wisdom through interactive educational videos. As a hub for creators and educators, Skillshare stands at the forefront of democratizing education in the digital age. Skillshare is an online learning community for creators. Anyone can take an online class, watch video lessons, create projects, and even teach a class themselves. Skillshare is an online learning community where anyone can discover, take, or even teach...
Growth Marketer at Zapps (2/19/24 - 3/28/24). Zapps Wholesale (http://zappswholesale.com) is a dynamic force in the wholesale distribution market, renowned for providing a vast array of high-quality products at competitive wholesale prices. With a product range that spans general merchandise to electronics, Zapps Wholesale has become a pivotal partner for businesses looking to enhance their inventory and profit margins. Their commitment to customer service and building enduring relationships is at the heart of their operations, complemented by their innovative auction platform, zappsauctions.com, which offers a transparent and engaging bidding experience. They also do a lot of charitable work, and need help positioning these efforts. Zapps Wholesale is a wholesale distribution company, providing access to high quality truckloads of product from some of the largest retailers in the world at wholesale prices. Zapps Wholesale is one of the fastest growing companies in America with a customer-first approach, which sets us apart in t...
"Director — Paid Social"
Paid Social Freelancer at Côte Beauty (2024-07-01 - Present). Côte Beauty is a direct-to-consumer beauty brand offering clean, toxin-free nail polish, skincare and haircare products, with gifting options and education around clean beauty.
Paid Social Freelancer at MarketerHire (2023-08-01 - Present). MarketerHire is a platform that connects businesses with top marketing talent through a vetted freelance marketplace and strategic hiring service. It serves a diverse clientele, including startups, established businesses, advertising agencies, and Fortune 500 companies, enabling them to quickly hire expert marketers. The platform offers a wide range of marketing services, including brand marketing, content marketing, social media marketing, email marketing, SEO, paid advertising, influencer marketing, and analytics. MarketerHire emphasizes speed and quality, matching clients with pre-screened marketing experts within 48 hours and typically starting projects within a week. Each client receives personalized support from a dedicated marketing manager to ensure smooth project execution. MarketerHire is trusted by notable brands like Netflix, Lyft, and Forbes, showcasing its credibility in the marketing industry. The platform is designed to accommodate various marketing needs, from short-term projects to longer engagements, with flexible terms and no cancellation fees for agencies.
Paid Social Consultant at Berry Street (2024-03-01 - 2024-06-30). Berry Street provides virtual nutrition therapy services delivered by registered dietitians, offering insurance-covered 1-on-1 nutrition counseling via telehealth and a matching platform for patients. The site also targets dietitians and practice owners with in-network billing and administrative support, indicating a provider-focused B2B component alongside direct-to-consumer services.
"Paid Social Media Marketer"
Paid Social Media Marketer at Shotsy (2025-11-07 - Present). GLP-1 Tracking Made Easy
Paid Social Media Marketer at Zoe Financial (2025-09-22 - Present).
Paid Social Media Marketer at Neighbors Bank (2025-07-09 - Present). At Neighbors Bank, we’re redefining the mortgage industry. Our vision is to make homeownership more affordable, accessible, and achievable for homebuyers across the country. That all starts with our people. We are committed to hire incredible people to join our team that believe in our vision. To help get the best of the best, we are doing things a little differently as we redefine the workplace. Just ask any Neighbors employee. We are committed to building a world-class remote culture -- we see this as the key to attracting the highest achievers who thrive in a dynamic and competitive environment. Flexibility is at the forefront. We aren’t your normal bank. We celebrate flexible schedules and FlexBreaks throughout your workday. The Neighbors Bank team fosters a culture of care and connection. We care about our clients, coworkers, and communities. We are connected with each other. Our high-trust environment is one in which every member contributes to our collective success -- whether it's celebrating our wins, learning from our challenges, or continuously striving to improve. We are passionate about giving back to our communities, and we give back in many ways – through our day-to-day mission, our Foundation, and our volunteer hours. Join us as we continue to grow and innovate in the mortgage industry. If you’re looking for a place where you can make a difference, be part of a different kind of culture, and contribute to something greater, Neighbors Bank might just be the perfect fit for you. Equal Housing Lender. Member FDIC. NMLS 491986 (https://www.nmlsconsumeraccess.org)
| Dimension |
Pete Opakunle
Director — Paid Social
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Chris Ahn
VP — Growth Marketing
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Garrison Yang
Mid — Growth Marketing
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Jose Otero
Director — Paid Social
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Bobby Taslimi
Paid Social Media Marketer
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