Director — Brand Marketing for Apps | Ecommerce | Brand Marketer
I’m a brand strategist who combines data and storytelling to build identities that drive growth. From pre-launch startups to $10M+ brands, I help consumer and lifestyle companies create brand guidelines, messaging frameworks, and visual systems that connect with the right audience—and keep them coming back. With over a decade of brand-building experience at the world's leading marketing and media companies, I've developed a process that is accelerated but thorough, with an emphasis on collaboration with founders. My specialties range from long-term projects to quick fixes: – Full brand identity development (naming, messaging, voice, storytelling, design direction) – Brand audits & smaller-scale strategic refreshes – Conversion-focused copywriting Whether you need a complete identity from scratch, a simple messaging tune-up, or even just a few lines of copy, I’ll meet you where you are—and help you scale with clarity and confidence. I look forward to working with you soon!
Selected companies and brands from Jared's background.
Creative Director of Krete
Created the entire brand identity from scratch, including naming, brand story and voice, messaging guidelines, and visual aesthetic. Blueprinted and oversaw website development. Continually manage brand strategy, including all creative aspects of digital marketing as the brand has...
Conducted a thorough naming exercise to land on something simple
resonant
masculine