Foundational brand strategy hire for an early-stage mental wellness supplement brand (BeWell Brands). Scope is focused on building brand identity from scratch, with two core deliverables: a brand guide and a verbal identity framework. This is a brand-new function, effectively a solo operation, and the client wants to start soon.
"Director — Brand Marketing"
Built brand identity from scratch, including naming, brand voice, brand story, messaging guidelines, and visual aesthetic
Built comprehensive messaging guidelines, including brand voice, persona, and key messaging concepts for the app's launch.
Completely overhauled messaging guidelines to enliven the brand voice with a more clever, punchy, humorous personality.
"C-Level — Brand Marketing"
Crafted a holistic marketing strategy that generated 82% more leads within four months.
Developed bespoke buyer-focused marketing strategies and sell-in materials for 10 mass retailers
Evolved brand strategy, generating a 40% increase in brand awareness and a 16% improvement in consideration.
"C-Level — Brand Marketing"
Drove 20% increase in revenue MOM ($750K+ monthly).
Drove website traffic growth by 20% MoM and increased conversion rate by 2%.
Launched brand and marketing for direct-to-consumer healthy meal delivery service in NYC in 2018.
"C-Level — Brand Marketing"
An established brand with a compelling legacy and backstory needed a research-led strategy for relaunch.
Articulating a sustainable position aligned with the distinctive Detroit metro area resulted in success for this unique startup.
Brought outside perspective on Brand Narrative Development to an established leader in global branding.
"Director — Brand Marketing"
Designed all of PropertyDAO’s Investor Pitch Decks that secured over $14M in initial seed funding.
Ryan Conklin is a multidisciplinary creative with a career rooted in sharp storytelling, strategic branding, and bold visual design. Over the past decade, he has evolved from a witty copywriter and nimble graphic designer into a seasoned Creative Director, leading cross-functional teams and campaigns across cannabis, tech, entertainment, and beverage industries. Ryan's career began with a passion for words and visuals, blending narrative impact with aesthetic precision. As a copywriter, he developed a distinctive voice—clever, clear, and culturally tuned in. As a designer, he brought ideas to life with thoughtful layouts and visual systems that elevated brands. These twin skill sets became the foundation of his creative leadership. As a Creative Director, Ryan has built and guided brands from the ground up. He’s led major product launches, website overhauls, 360° marketing campaigns, and content strategies that drive engagement and revenue. Known for his collaborative spirit and conceptual clarity, he works seamlessly with writers, designers, developers, and marketers to bring ideas to market with impact and personality. Whether he’s naming a product, designing a user experience, or crafting a brand voice, Ryan’s goal is always the same: create work that resonates, sells, and endures.
| Dimension |
Jared Rosenberg
Director — Brand Marketing
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Mike Litwin
C-Level — Brand Marketing
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Cori Morris
C-Level — Brand Marketing
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Tom Alan Briggs
C-Level — Brand Marketing
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Ryan Conklin
Director — Brand Marketing
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