Katya Bovykina

Brought in to audit Method CRM’s marketing, positioning, and customer journey with the goal of clarifying messaging, improving conversion flows, and aligning the website with what actually drives successful, long-term customers.

kelly-products.com, a leader in B2B solutions across various industries, is seeking a Growth Marketer to step into a maternity leave role starting mid-November. This position will support two major client projects for the companies Great Estates, a commercial...

• SEO Agency Oversight: Worked with the SEO agency to optimize the website for better search visibility
• Set up HubSpot CRM

Anguleris (https://anguleris.com/), founded in 2010, is a global leader in construction technology dedicated to bridging the gap between building product manufacturers and design professionals. Owned and operated by architects, Anguleris offers a suite of innovative solutions designed to...

• Led a team of 3 marketing managers
• providing strategic direction

Performed a full audit of the current marketing initiatives and systems. Developed a marketing strategy with the company's goals and objectives in mind. Presented a 12-week step-by-step implementation program broken into 2-week sprints. Overseeing and helping with the...

ApparelMagic (https://apparelmagic.com/) powers ERP, PLM, and CRM for some of the biggest brands in fashion. Marketing Strategy After an in-depth audit, Katya identified ApparelMagic's core strengths: a strong product-market fit, a loyal customer base of renowned brands, and...

• Increase in inbound leads (demos booked) generated: +34%
• Organic traffic increase: +30%

RegTech Platform specializing in Anti-Money Laundering solutions. The client has switched the offering from consulting services to a software platform. The challenge was to establish the brand as a major player in the AML software space. Marketing Strategy...

• Developed a GTM strategy focusing on demand generation and brand core objectives.
• Defined a content strategy to address buyer intent at various stages of the buying journey. Created and managed the editorial calendar.