01 / 10
Voice Agent - Emilie Ho MarketerHire

Product Marketer (Visual Storytelling / B2B Product Marketing) — top 5 matches.

The agreed first hire: a product marketer who can translate complex platform capabilities into visual narratives (graphics, short-form video, case study content), clean up ICP/website messaging, drive a high output of visual content, and lay groundwork for account-based marketing. This is a replacement/upgrade for the current generalist 'growth marketer' and is a blended visual + product marketing role for one person.

Client
Voice Agent - Emilie Ho
Role
Product Marketer (Visual Storytelling / B2B Product Marketing)
Engagement
TBD
Match Method
AImatch · 5-strategy + 3Rs
Run
c961b616 · 2026-07-04
02 / 10
The Mandate

Three tiers of fit — derived from the discovery call.

Hard — must pass all

Non-negotiable

  • B2B product marketing for technical productsExperience translating complex/technical platform capabilities into clear, visual value propositions for a B2B audience.
  • Visual storytelling / hands-on graphic + video contentStrong hands-on visual content creation across graphics, short-form video, and case study videos.
  • Firm budget cap of $7,000/month$7,000/month firm cap (USD, retainer); may increase after a successful two-week trial.
Important — strong weight

High-signal boosters

  • High-volume, consistent content outputAbility to produce a high volume of visual content with a roughly daily posting cadence and clean up website/social messaging in the first 60-90 days.
  • ICP messaging & positioningAbility to own/refine ICP messaging and website positioning in partnership with the founders.
  • B2B / wholesale-fashion contextComfort marketing a B2B AI platform serving the wholesale fashion industry (buyers at department stores).
  • Senior specialist able to own execution + strategy in a lean teamSenior specialist comfortable owning both messaging/positioning and creative execution for a lean, founder-led team (works directly with founders).
  • B2B wholesale-fashion buyersContent and messaging must resonate with a B2B wholesale-fashion buyer audience (design/sales teams and department-store buyers).
Preferred — bonus

Ideal differentiators

  • Design tools: Canva & Claude DesignFamiliarity with Canva and Claude Design for graphic work.
  • Video editing: VEEDFamiliarity with VEED for video editing.
  • Webflow (and Ploy) for website/CMSFamiliarity with Webflow (and emerging tool Ploy) for website builds.
  • Analytics: GA4 / Google AnalyticsFamiliarity with Google Analytics (GA4).
  • LinkedIn & Instagram social presenceExperience building a consistent social presence and growing followers on LinkedIn and Instagram.
  • Account-based marketing groundworkExperience laying groundwork for account-based marketing to target key accounts and reduce reliance on affiliate-sourced leads (future expansion, not near-term core).
  • Fashion / design / creative-tool familiarityFamiliarity with fashion, design, or creative-tool categories.
  • Start by ~July 15, 2026Available to start around July 15, 2026, aligning with MarketerHire's ~1-week matching process.
03 / 10
Candidate 1 of 5 — Top Pick
Rebecca ioannucci
⭑ Top match

Rebecca ioannucci

United States linkedin.com/in/beccamccartyisawesome hello@mischievousdesign.com

"Mid — Graphic Design"

"Rebecca, you are a creative genius and joy to work with! I really appreciate everything " - Chao W., Head of Marketing

Juice Beauty

my innovative designs garnered significant engagement

Graphic Designer (Paid Social) Graphic Design
View full profile Intro call
Why Rebecca fits
52/100
Match score
#1
Rank
Review
Passes all HARD
10+ years of experience creating stunning, top-performing advertising creative for social media (paid & organic strategies). I can help with both strategy and production of creative assets still & motion. — AImatch synthesis · run c961b616
04 / 10
Candidate 2 of 5
Jason Etter
Rank 2

Jason Etter

United States linkedin.com/in/jasonjetter JasonJamesEtter@gmail.com

"VP — Content Marketing"

Built AI-powered workflows to scale high-impact content without sacrificing voice, tone, or narrative clarity.

Engineered prompt systems to deliver tailored, on-brand messaging across use cases—from executive decks to healthcare white papers.

Developed buyer journey maps and dual-segment strategies for enterprise food operators and entrepreneur-led installs.

Content Marketer Account-Based Marketing (ABM) Ad Copy (Facebook) Ad Copy (Google Display) Ad Copy (LinkedIn) Agency & freelancer management Agency management Analytics implementation
View full profile Intro call
Why Jason fits
59/100
Match score
#2
Rank
Review
Passes all HARD
Created vertical-specific assets—translating complex tech into value props for SMBs, ISPs, and managed service partners — AImatch synthesis · run c961b616
05 / 10
Candidate 3 of 5
Katya Bovykina
Rank 3

Katya Bovykina

Canada linkedin.com/in/katyabovykina katya.bovykina@gmail.com

"C-Level — Growth Marketing"

65% increase in organic traffic following the technical audit of the website and the redesign of the website streucture

Consistently generated and influences 58% of all opportunities at a predictable Cost per Opportunity.

Created a GTM strategy based on the unique buyer journey and product strengths.

Growth Marketer Account-Based Marketing (ABM) Agency management Analytics implementation CRO - Marketing channel CRO - Website Cross-channel strategy Customer segmentation
View full profile Intro call
Why Katya fits
56/100
Match score
#3
Rank
Review
Passes all HARD
Someone who can translate complex platform capabilities into clear visual narratives—graphics, short-form video, and case study video—not audit-and-strategy leadership delivered through delegated design teams. — AImatch synthesis · run c961b616
06 / 10
Candidate 4 of 5
Narayan Prasath
Rank 4

Narayan Prasath

United States linkedin.com/in/narayananprasath nprasath2511@gmail.com

"Mid — Growth Marketing"

B2B Growth Marketing: Launched content-led GTM to build authority in AI-powered insurance tech and grow LinkedIn thought leadership.

Built and operationalized B2B Email Marketing Campaigns on ActiveCampaign+Salesforce

Gained 36 new B2B Agency accounts, substantially boosting MRR within 1.5 years

Growth Marketer Account-Based Marketing (ABM) Analytics implementation CRO - Website GTM - Execution GTM - Strategy Google Analytics implementation Google Tag Manager implementation
View full profile Intro call
Why Narayan fits
54/100
Match score
#4
Rank
Review
Passes all HARD
Solid B2B SaaS growth marketer with real ICP/messaging and brand-identity chops, but light on the hands-on short-form/case-study video and high-volume visual output this visual-first product marketing role demands. — AImatch synthesis · run c961b616
07 / 10
Candidate 5 of 5
Rank 5

Lilly Albertz

United States linkedin.com/in/lillian-albertz lilly.albertz1@gmail.com

"Mid — Growth Marketing"

Marketing | AECO & Water Infrastructure at Autodesk (10/1/22 - Present). Revenue and Growth-Focused Marketing Leader | AECO & Infrastructure | Driving Digital Transformation & Go-to-Market Strategy | Brand, Demand & Revenue

Head of Marketing - Fractional CMO at The Landline Company (04/1/22 - 09/1/22). Established the marketing team for a Series A startup as a true player-coach, doing most of the work solo, initially focused on: → Establishing positioning, ICP, Enablement and Messaging for the B2B brand and 3 primary partners → Launching MVP paid channels (increase paid search conversions by 30%, paid social impressions by 200%, reduced abandoned cart by 10% and increased sales MoM by 50% in first 4 months) → Simplified and refreshed website (increased time on site by 2 minutes and decreased bounce rate by 75%) → Established campaign execution process → Built B2B partner marketing capability to support 3 major airline carriers → Established a clear content calendar for forward looking executions → Created first funnel reporting dashboard and defined budget needs → Onboarded HubSpot

Head of Marketing at Assignar (08/1/21 - 04/1/22). Supported Global expansion (ANZ to US + Can) of the Marketing team. Driving: → Product Marketing department creation to define positioning, messaging, enablement, case study, content and GTM of new products and features and to feed Campaigns → Partner Marketing focus to support Associations, Resellers and Integrations → First Integrated Campaign Strategy (inclusive of events and comms) → Content engine and calendar to feed Campaigns, Enablement, Growth → Facilitating implementation of Drift, migration from Hubspot to Marketo and onboarding of new agency partners → Established regular reporting cadence, designed first Marketing Dashboards. → Cross-functionally continually exceeded pipeline (by 67% averaged for year) and ARR goals QoQ (by 5% averaged for year).

Growth Marketer Account-Based Marketing (ABM) Agency management Chatbots Cross-channel strategy Customer segmentation Data analytics Data science
View full profile Intro call
Why Lilly fits
54/100
Match score
#5
Rank
Review
Passes all HARD
Strong B2B product marketer and GTM strategist, but the profile shows a team-leading strategist, not the hands-on visual content producer this lean, founder-led role requires—and her $150/hr rate breaks the firm $7K/month cap. — AImatch synthesis · run c961b616
08 / 10
3Rs Analysis

Recency · Relevance · Reputation — the three checks that catch hiring mistakes.

Candidate Match Quality
Recency Have they done it recently?
Relevance Is the work shape the same?
Reputation Were the companies notable?
Rebecca ioannucci
Mid — Graphic Design
3/5
(not scored — fill in via rubric)
3/5
(not scored — fill in via rubric)
3/5
(not scored — fill in via rubric)
Jason Etter
VP — Content Marketing
3/5
(not scored — fill in via rubric)
3/5
(not scored — fill in via rubric)
3/5
(not scored — fill in via rubric)
Katya Bovykina
C-Level — Growth Marketing
3/5
(not scored — fill in via rubric)
3/5
(not scored — fill in via rubric)
3/5
(not scored — fill in via rubric)
Narayan Prasath
Mid — Growth Marketing
3/5
(not scored — fill in via rubric)
3/5
(not scored — fill in via rubric)
3/5
(not scored — fill in via rubric)
Lilly Albertz
Mid — Growth Marketing
3/5
(not scored — fill in via rubric)
3/5
(not scored — fill in via rubric)
3/5
(not scored — fill in via rubric)
09 / 10
Head-to-Head Comparison

Side-by-side on the dimensions that matter for this role.

Dimension
Rebecca ioannucci
Mid — Graphic Design
Jason Etter
VP — Content Marketing
Katya Bovykina
C-Level — Growth Marketing
Narayan Prasath
Mid — Growth Marketing
Lilly Albertz
Mid — Growth Marketing
10 / 10
Next Steps

Pick two. We'll move tomorrow.

Tell us which two or three names you'd like to engage. We handle outreach, scheduling, scoping the engagement, and brief them on Voice Agent - Emilie Ho ahead of the call.

01

Confirm shortlist

Reply with two or three names. We prep their dossier and tailor diligence questions to Product Marketer (Visual Storytelling / B2B Product Marketing).

02

Intro calls in 5 days

30-minute conversations. Voice Agent - Emilie Ho leadership + candidate.

03

Scope the engagement

Define hours, scope, and starting milestones. Monthly retainer or hourly.

Prepared by MarketerHire · AImatch · run c961b616 · 2026-07-04
Real matches. Real fast.