Director — Growth Marketing for Ecommerce | Media | Growth Marketer
Grew team from 3 marketers to a global team of 9 Demand Gen professionals.
Selected companies and brands from Eugene's background.
Uno Health (hiuno.com) is a technology-enabled service that partners with Medicare Advantage (MA) plans to assist members in enrolling in various state and federal programs. These programs include Medicaid, Medicare Savings Program (MSP), Extra Help, Supplemental Nutrition Assistance...
Responsible for web user experence, development, SEO, and paid acquisition channels.
High Purity New England (https://hp-ne.com/) is an established Rhode Island based laboratory supply company in the biotech space that is committed to advancing their customers’ bioprocessing objectives from discovery to commercial launch. Their insight into the changing needs...
Head of Global Demand Generation strategy supporting NA, EMEA, and APAC regions. Manage Digital Marketing, Campaigns, Customer programs, and Marketing Operations teams. - Launched paid search and paid social channels from the ground up - Owned campaign strategy...
Eugene served as the Director of Digital Marketing at BlackLine, a financial automation software company. Reporting to the Vice President of Demand and subsequently to the Chief Marketing Officer, the freelancer was tasked with leading the global digital...
Oversee all digital channels including web, SEO, paid acquisition, email marketing, as well as agency relationships, and an internal team of 4 Digital Marketing and eCommerce specialists.
Implemented Google Analytics 4 and web optimization strategy
achieving a 20% YoY increase in high intent conversions.
Significantly improved pipeline contribution of Paid Search channel while cutting budget by over 50%.