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an operating division ofMarketerHire

The marketing organization, rebuilt.

Cosgrove prepares and transforms marketing organizations for AI — working inside the team, systems and workflows you already have, and proving improvements in the live environment before scaling them.
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The MarketerHire vantage point
MarketerHire sits inside thousands of marketing organizations.
2019
Founded
0+
Companies
0+
Successful matches
0+
Vetted marketers
NetflixStripeAirbnbUniqloLyftCHANELPalantirAnthropichimsWPPEstée Lauder CompaniesMasterClass
Why MarketerHire

We have a front-row seat to how marketing organizations are changing.

We see what changes first, what creates real leverage, and where transformation breaks down across teams, workflows, talent, technology and economics.
MarketerHire
Platform + Data
Org design
How teams, roles, ownership and decision-making change.
Workflows
Where AI removes steps, compresses cycles and changes handoffs.
Talent
Which skills become more valuable, which profiles adapt, and how performance should be assessed.
Tech stack
What gets adopted, integrated, replaced or becomes unnecessary.
Performance & economics
Where AI materially changes cost, speed, capacity and business performance.
MarketerHire
Platform + Data
Org design
How teams, roles, ownership and decision-making change.
Workflows
Where AI removes steps, compresses cycles and changes handoffs.
Talent
Which skills become more valuable, which profiles adapt, and how performance should be assessed.
Tech stack
What gets adopted, integrated, replaced or becomes unnecessary.
Performance & economics
Where AI materially changes cost, speed, capacity and business performance.
Most companies see their own transformation. We see the patterns across the market.
The marketing AI journey

AI adoption is not the destination. Organizational leverage is.

01
AI Usage
Individuals use AI tools to work faster.
Personal productivity improves.
02
AI Workflows
Teams automate repeatable marketing work.
Throughput, speed and cost improve within functions.
03
AI-Enabled Operating Model
Workflows connect across teams, data and systems.
AI becomes embedded in how work is assigned, executed and measured.
04
AI-Leveraged Organization
Roles, teams and processes are intentionally designed to capture AI leverage.
Output, speed and capacity grow without equivalent growth in cost or headcount.
The goal is not more people using AI. It is materially greater marketing capacity, speed and performance without equivalent growth in cost or headcount.
The Cosgrove approach

We transform your marketing operation without tearing it apart.

We work inside the team, systems and workflows you already have, prove improvements in the live environment, and expand only when they work.
Your existing marketing operation
Team· Workflows· Systems· Customers
MarketerHire Cosgrove
Observe Improve Prove Scale
We prove changes in the live operation before scaling them.
We baseline performance, introduce changes alongside the existing operation, keep humans in control, and expand only when the evidence supports it.
Protected throughout RevenuePipelineBrandCustomer experienceData integrityTeam continuity
Cosgrove in practice

A multi-billion-dollar enterprise is transforming a ~125-person marketing organization with $100M+ in annual advertising spend.

MarketerHire is working across performance, talent, organization design, data infrastructure, and AI-enabled operations.
Performance
$100M+
Media operation improved at scale

$3M+ in annualized media inefficiency identified in the first 30 days.

Optimization and measurement improvements across one of the company’s largest marketing investments.

Organization + talent
~25%
of the marketing organization evolved

33+ roles evolved through a combination of organizational redesign, new capabilities and talent changes.

8+ new marketers embedded in under 60 days across FTE and flexible talent.

Data + team enablement
CTO + ENG
COLLAB
Core marketing infrastructure retooled

Critical data and measurement problems identified and corrected in direct partnership with technical leadership.

New infrastructure, workflows, and capabilities built alongside the existing marketing team.

AI-enabled operations
NOW
DEPLOYING
AI-enabled ways of working

AI and automation workflows are now being developed and implemented across marketing.

The company is now evaluating additional parts of the organization for the same transformation model.

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Who leads Cosgrove

Senior operators lead the work. The entire platform stands behind them.

Chris Toy
Chris Toy
Co-Founder & CEO
Co-founder and CEO of MarketerHire. Built the company from launch into a marketing platform serving thousands of organizations, and now leads Cosgrove’s work with enterprises redesigning marketing for the AI era.
MarketerHire WPP Omnicom
Himanshu Sinha
Himanshu Sinha
Senior Partner
20+ years as a marketing and technology leader, from pricing and analytics at Deloitte and Amazon to growth, MarTech, and data organizations at eBay, Blue Nile, Allbirds, Quince, and Angara.
Amazon Expedia eBay Deloitte Allbirds Quince
The MarketerHire platform
The talent and specialist infrastructure to execute the transformation.
Every engagement draws on the full MarketerHire network to guide and implement the transformation: senior specialists across every marketing discipline, matched in days and deployed where the work requires them.
50,000+
Vetted marketers
30,000+
Successful matches
24–48h
To match a specialist
Build what’s next.
MarketerHire Cosgrove
A 45-minute working session to identify one high-value place to start.
Reply to the note that brought you here and we’ll set it up.