Project-based brand/creative strategist to refresh the company's brand style guide with some support on website implementation. Scoped as roughly a one-month engagement. Budget agreed at 8-10K for ~one month.
"Director — Brand Marketing"
Built brand identity from scratch, including naming, brand voice, brand story, messaging guidelines, and visual aesthetic
Built comprehensive messaging guidelines, including brand voice, persona, and key messaging concepts for the app's launch.
Completely overhauled messaging guidelines to enliven the brand voice with a more clever, punchy, humorous personality.
"C-Level — Brand Marketing"
An established brand with a compelling legacy and backstory needed a research-led strategy for relaunch.
Articulating a sustainable position aligned with the distinctive Detroit metro area resulted in success for this unique startup.
Brought outside perspective on Brand Narrative Development to an established leader in global branding.
"C-Level — Brand Marketing"
Actual site built for client: https://vdbrentals.holidayfuture.com/
Actual website built for client
They changed busines structure and didn't use. https://thorobed.wixsite.com/thorobed
"C-Level — Brand Marketing"
Crafted a holistic marketing strategy that generated 82% more leads within four months.
Developed bespoke buyer-focused marketing strategies and sell-in materials for 10 mass retailers
Evolved brand strategy, generating a 40% increase in brand awareness and a 16% improvement in consideration.
"Creative Strategist"
Executive Brand, Creative, Design & GTM leadership - Twitch, Hulu, Apple, Nike, Huge. Scaling brands from $0-$45B. Byron served as the Global Head of Brand and Executive Creative Director at Twitch (Amazon), the world's largest live-streaming platform. During his time at Twitch, he spearheaded a transformative rebrand, built the company's global brand, community, creative, design infrastructure, and led teams across North America, EMEA, LATAM, and APAC. His strategic leadership contributed to Twitch's brand value soaring from $9 billion to $45 billion within five years. Prior to Twitch, Byron directed Brand, Creative, and Design at Hulu (Disney), where he oversaw the relaunch of Hulu's brand and sports offerings. He also led the design of Hulu's core product experience across 14 platforms, driving subscriber growth from 5 million to 25 million in just two years. With over two decades of experience at some of the world's most acclaimed creative and design agencies, including a leadership role at Huge, Byron has consistently delivered groundbreaking work. His contributions to the industry have been recognized through his roles as a regular juror for prestigious creative awards, including Cannes Lions, D&AD, One Show, and ADC. He is also a sought-after speaker, having presented at events such as Adobe Max, and a member of the esteemed Design Leadership Forum. Byron's expertise has been featured in leading publications, including The New York Times, Wall Street Journal, Ad Age, The Hollywood Reporter, Fast Company, and The Drum. His portfolio includes work for iconic brands such as Twitch, Nike, Apple, Hulu, Google, Amazon, Snap Inc., Gucci, Vans, Beats by Dre, Zelle, Canada Goose, Marvel, and Seven for All Mankind.
| Dimension |
Jared Rosenberg
Director — Brand Marketing
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Tom Alan Briggs
C-Level — Brand Marketing
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Heather Wright
C-Level — Brand Marketing
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Mike Litwin
C-Level — Brand Marketing
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Byron Phillipson
Creative Strategist
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Tell us which two or three names you'd like to engage. We handle outreach, scheduling, scoping the engagement, and brief them on Voice Agent - Rob ahead of the call.
Reply with two or three names. We prep their dossier and tailor diligence questions to Creative Strategist / Brand Designer.
30-minute conversations. Voice Agent - Rob leadership + candidate.
Define hours, scope, and starting milestones. Monthly retainer or hourly.